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Apple TV streaming service will be available in more than 100 countries next years. This is what some reports from Cnbc and The Information declared in the latest days. According to these reports, the service will launch in the US in the first half of 2019 and in other 100 countries after a few months and will make Apple a competitor with Amazon Prime Video and Netflix.
What is the service going to be about and how will it work? Let’s analyze together.
Apple TV streaming service: what is it?
Apple is planning to launch a new digital video service for all Apple’s owners next year.
Apple TV streaming service may work on a standalone app or within the existing TV app and will mix original content, given away for free to device owners, and subscription services, which will allow them to subscribe for online services, offered by network and cable providers.
According to the project lines, every people owning an Apple device, as an iPhone, an iPad or an Apple TV, will access the service with a preinstalled TV app. In this way, Apple will reach two goals together: on one hand, people could access exclusive content while remaining in Apple, on the other hand, the company can enter a new market and gain new customers.
An idea coming from the past
Apple’s idea to bring television into the digital age is not new.
Seven years ago, Walter Isaac wrote that Steve Jobs revealed him this idea to crack streaming like Apple already did for digital media and other smartphone apps. By the way, until today, nothing changed for Apple’s users in this sector, while other companies as Amazon and Netflix have built, in the meanwhile, strong “empires”, by mixing original programming and licensed content.
Now Apple appears to be finally ready to change this route.
Apple TV streaming service: strengths and weakness of this project
The new Apple TV streaming service will exist as an App on iOS devices and as a home interface on the Apple TV.
One weakness of this project is evident at once: Apple doesn’t mean to allow the software existing outside its own hardware, and this could be a limit for it to expand. Its competitor Amazon Prime Video and Netflix instead are accessible from numerous points, as mobile apps, built-in native smart TV apps and streaming apps. Still, this is the same way Apple approaches many of its products and could be irrelevant if the company would succeed in getting thousands of iOS and Apple TV users signing for its TV service.
The simplest solution to succeed is to supply original contents and programming. According to some rumors, Apple would have confirmed several important in-the-worlds projects in the last 2 years. Among them, there is a Hunger Games-style show, a deal with Oprah Winfrey for a children’s show, a series form La La Land director and an adaptation of Isaac Asimov’s classic science fiction novel Foundation for an animated film.
Will Apple programming work? Will Apple succeed to compete on the TV content market too? We really don’t know, but we know that Apple has the right determination (and the right amount of money) to try to do it.
