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	{"id":12337,"date":"2018-02-06T09:30:17","date_gmt":"2018-02-06T08:30:17","guid":{"rendered":"https:\/\/www.meridioband.com\/?p=12337"},"modified":"2018-06-21T16:29:14","modified_gmt":"2018-06-21T14:29:14","slug":"steve-jobs-the-italian-fashion-factory-that-defeated-apple","status":"publish","type":"post","link":"https:\/\/www.meridioband.com\/it\/steve-jobs-the-italian-fashion-factory-that-defeated-apple\/","title":{"rendered":"Steve Jobs: the Italian fashion factory that defeated Apple"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-it\">Ci spiace, ma questo articolo \u00e8 disponibile soltanto in <a href=\"https:\/\/www.meridioband.com\/en\/wp-json\/wp\/v2\/posts\/12337\" class=\"qtranxs-available-language-link qtranxs-available-language-link-en\" title=\"English\">Inglese Americano<\/a>. Per ragioni di convenienza del visitatore, il contenuto \u00e8 mostrato sotto nella lingua alternativa. Puoi cliccare sul link per cambiare la lingua attiva.<\/p><p><\/p>\n<div id=\"toc_container\" class=\"toc_wrap_right no_bullets\"><p class=\"toc_title\">Table of Contents<\/p><ul class=\"toc_list\"><li><a href=\"#A_Made_in_Italy_affair_that_spread_all_over_the_world\">A Made in Italy affair that spread all over the world<\/a><\/li><li><a href=\"#The_Italian_brothers_who_defeated_Apple_Love_Hate\">The Italian brothers who defeated Apple: Love &amp; Hate<\/a><\/li><li><a href=\"#How_did_the_Steve_Jobs_company_win\">How did the Steve Jobs company win?<\/a><\/li><li><a href=\"#What_are_Steve_Jobs_company_future_projects\">What are Steve Jobs\u2019 company future projects?<\/a><\/li><li><a href=\"#What_about_American_press_on_the_Italian_affair\">What about American press on the Italian affair?<\/a><\/li><\/ul><\/div>\n\n<h2><span id=\"A_Made_in_Italy_affair_that_spread_all_over_the_world\">A Made in Italy affair that spread all over the world<\/span><\/h2>\n<p>The story dates back to 2012 when Vincenzo and Giacomo from Arzano, 9 kilometers north of Naples \u2013 Italy &#8211; <a href=\"http:\/\/fortune.com\/2017\/12\/28\/steve-jobs-italian-clothing-company\/\">decided to register<\/a> their own trademark for a new fashion company. Nothing strange as many companies around the world create and register trademarks every day but that time something bizarre happened\u00a0 as the registered trademark was a name: \u201cSteve Jobs\u201d.<\/p>\n<p>Moreover they also created a logo, a bitten \u201cJ\u201d to represent their fashion accessories and clothing throughout the world but someone found faults about that: do you figure out whom are we speaking about?<\/p>\n<h2><span id=\"The_Italian_brothers_who_defeated_Apple_Love_Hate\">The Italian brothers who defeated Apple: Love &amp; Hate<\/span><\/h2>\n<p>It\u2019s not a joke and if you are thinking of registering a trademark as Bill Gates or Zuckenberg well it\u2019s not so easy at all.<\/p>\n<p>The Italian brothers Vincenzo and Giacomo Barbato are not two inexperienced guys who wanted to try their luck with a great idea to make money with a well known name. They are clever or <a href=\"http:\/\/www.complex.com\/life\/2017\/12\/italian-clothing-brand-steve-jobs-name\">uncretive<\/a> \u2013 as Mike Destefano has written on Complex.com &#8211; businessmen who realized that. Apple had not registered Steve Jobs\u2019 name as a trademark so they did it adding a bitten J as a well recognizable logo and a five-year-long battle against Cupertino started.<\/p>\n<h2><span id=\"How_did_the_Steve_Jobs_company_win\">How did the Steve Jobs company win?<\/span><\/h2>\n<p>A letter is not a fruit. That makes sense and as a result of such an obvious observation a \u201cJ\u201d is not an Apple and if we can bite an Apple it\u2019s not possible to bite a letter. Million of dollars and a five \u2013 years \u2013 trial arrived at such a conclusion. Law can be really disarming sometimes. Did Vincenzo and Giacomo know the difference between a fruit and a letter? Yes of course as they based the creation of their logo and the registration of Steve Job\u2019s name on such a simple fact. Apple tried to remove Steve Jobs\u2019 name and the relating logo from their fashion company but at the end the European Union Intellectual Property Office\u2019s decision was <strong>unappellable: they have the right to use their logo and Steve Jobs\u2019 name to promote their company and their products. <\/strong>\u00a0<\/p>\n<h2><img loading=\"lazy\" class=\"wp-image-12345 size-full aligncenter\" src=\"https:\/\/www.meridioband.com\/wp-content\/uploads\/2018\/02\/SteveJobsFashionFactory.png\" alt=\"Steve Jobs Fashion Factory\" width=\"1200\" height=\"400\" srcset=\"https:\/\/www.meridioband.com\/wp-content\/uploads\/2018\/02\/SteveJobsFashionFactory.png 1200w, https:\/\/www.meridioband.com\/wp-content\/uploads\/2018\/02\/SteveJobsFashionFactory-768x256.png 768w, https:\/\/www.meridioband.com\/wp-content\/uploads\/2018\/02\/SteveJobsFashionFactory-1024x341.png 1024w, https:\/\/www.meridioband.com\/wp-content\/uploads\/2018\/02\/SteveJobsFashionFactory-700x233.png 700w, https:\/\/www.meridioband.com\/wp-content\/uploads\/2018\/02\/SteveJobsFashionFactory-445x148.png 445w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h2>\n<h2><span id=\"What_are_Steve_Jobs_company_future_projects\">What are Steve Jobs\u2019 company future projects?<\/span><\/h2>\n<p>They started as a fashion company with their not edible logo producing accessories and clothing. However as the two Italian brothers revealed <a href=\"https:\/\/it.businessinsider.com\/non-sanno-nulla-di-tecnologia-ma-sono-furbi-e-sperano-di-farsi-dare-milioni-di-euro-da-apple\/?refresh_ce\">in an interview<\/a> Steve Jobs trademark was registered to promote high tech products using the iPhone creator&#8217;s name as a magnet to draw new investors into their business. New innovative electronic devices could be the future products for Vincenzo and Giacomo: high quality devices that would reflect Steve Jobs\u2019 dreams about future and technology. However can you imagine an Android smartphone Steve Jobs branded? Someone in Cupertino won\u2019t\u00a0 sleep very well at all for the next year.<\/p>\n<h2><span id=\"What_about_American_press_on_the_Italian_affair\">What about American press on the Italian affair?<\/span><\/h2>\n<p>The battle between Steve Jobs and Apple was a good news for American press for two good reasons. First of all Made in Italy is well known in USA and speaking about an Italian fashion company is common especially if they are accompanied by rumors. The second one regards a deeper human attitude that dates back to the Bible and continues on actual time:a giant against a little one. The small Italian company that defeats a high tech giant as Apple \u2013 The Verge &#8211; is something that people like. USA Today too gave a great emphasis to such a news underling not only the Italian brothers\u2019 ambitions in the fashion business but also their future projects for high tech devices as their brand was &#8220;born absolutely for electronics\u201d &#8211; Vincenzo and Giacomo said. However if someone speaks about them as clever and smart businessmen there are actually some doubts about the inexplicable decision of the European Court referring to that as a bizarre European ruling as written by Ben Lovejoy on 9TO5Mac.com.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ci spiace, ma questo articolo \u00e8 disponibile soltanto in Inglese Americano. Per ragioni di convenienza del visitatore, il contenuto \u00e8 mostrato sotto nella lingua alternativa. Puoi cliccare sul link per cambiare la lingua attiva. A Made in Italy affair that spread all over the world The story dates back to 2012 when Vincenzo and Giacomo [&hellip;]<\/p>\n","protected":false},"author":1114,"featured_media":12341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[153],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Steve Jobs: the Italian fashion factory that defeated Apple | Meridio Band<\/title>\n<meta name=\"description\" content=\"Steve Jobs. Made in Italy and a fashion Italian company. 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